{"id":7,"date":"2022-05-12T21:13:27","date_gmt":"2022-05-13T00:13:27","guid":{"rendered":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/?page_id=7"},"modified":"2022-06-13T21:36:37","modified_gmt":"2022-06-14T00:36:37","slug":"pagina-inicial","status":"publish","type":"page","link":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/","title":{"rendered":"P\u00e1gina Inicial"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header text_orientation=&#8221;center&#8221; header_fullscreen=&#8221;on&#8221; header_scroll_down=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e53067&#8243; background_video_mp4=&#8221;https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-content\/uploads\/2022\/06\/intro-final.mp4&#8243; background_video_width=&#8221;1920&#8243; background_video_height=&#8221;1080&#8243; custom_margin=&#8221;-120px||||false|false&#8221; custom_padding=&#8221;||120px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;confetti&#8221; background_pattern_color=&#8221;rgba(0,0,0,0.03)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #dc2d68;\"><strong>Marketing Digital na pauta<\/strong><\/span> \u00e9 um site que te convida a mergulhar na hist\u00f3ria do jornalismo e do marketing digital para conhecer o encontro entre esses dois campos de atua\u00e7\u00e3o profissional, que ampliou as oportunidades no mercado dos jornalistas. Esse projeto \u00e9 fruto da paix\u00e3o de uma jovem jornalista pelo marketing digital que despertou a curiosidade de buscar por novos campos de atua\u00e7\u00e3o.<\/p>\n<p>O prop\u00f3sito desse site \u00e9 inspirar jornalistas a seguirem novos caminhos e at\u00e9 mesmo se tornarem empreendedores no ramo da comunica\u00e7\u00e3o, para dessa forma podermos dar oportunidades a novos jornalistas. Em vez de ficar escutando que o mercado de jornalismo est\u00e1 dif\u00edcil, a inten\u00e7\u00e3o \u00e9 que possamos revolucionar o mercado e enriquecer ele cada vez mais. E ai vamos nessa?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; max_height=&#8221;270px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#dc2d68&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Do tradicional ao digital&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0e3;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;ChunkFive||||||||&#8221; header_font_size=&#8221;22px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;60vh&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU2In19@&#8221; custom_css_blurb_content=&#8221;padding:40px 30px;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6c408f&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Novas possibilidades&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe007;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;ChunkFive||||||||&#8221; header_font_size=&#8221;22px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;60vh&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwIn19@&#8221; custom_css_blurb_content=&#8221;padding:40px 30px;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4973a&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Na pr\u00e1tica&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;ChunkFive||||||||&#8221; header_font_size=&#8221;22px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;60vh&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExNCJ9fQ==@&#8221; custom_css_blurb_content=&#8221;padding:40px 30px;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ea6534&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Podcast&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe01b;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;ChunkFive||||||||&#8221; header_font_size=&#8221;22px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;60vh&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOSJ9fQ==@&#8221; custom_css_blurb_content=&#8221;padding:40px 30px;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;podcast&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-c4f67d4b-df87-4d1e-a9be-991bf89dfbf3&#8243; background_image=&#8221;https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-content\/uploads\/2022\/05\/bg-parede.jpg&#8221; background_blend=&#8221;multiply&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;diagonal-stripes-2&#8243; background_pattern_color=&#8221;rgba(0,0,0,0.1)&#8221; background_pattern_size=&#8221;custom&#8221; background_pattern_width=&#8221;28px&#8221; global_colors_info=&#8221;{%22gcid-c4f67d4b-df87-4d1e-a9be-991bf89dfbf3%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>PODCAST<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">O jornalismo vem passando por um processo de mudan\u00e7as e adapta\u00e7\u00f5es de mercado, desde o aumento do p\u00fablico leitor no ambiente digital. Com isso, ele encontra no marketing digital novas oportunidades de mercado. \u00c9 sobre essa converg\u00eancia e o surgimento de um novo mercado que vamos falar neste podcast com apresenta\u00e7\u00e3o de Thayla Kerolyn e e participa\u00e7\u00e3o de Rossini Barreira, jornalista e gestor de comunica\u00e7\u00e3o do Porto Digital e J\u00e9fte Amorim, jornalista, professor e consultor de marketing. Clica e confere esse bate-papo.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1273877623&#038;color=%23a74b9c&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/thayla-kerolyn\" title=\"Thayla Kerolyn\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Thayla Kerolyn<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/thayla-kerolyn\/podcast-marketing-digital\" title=\"PODCAST MARKETING DIGITAL\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">PODCAST MARKETING DIGITAL<\/a><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-content\/uploads\/2022\/05\/bg-papel.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Sobre<\/h1>\n<p>Quando conheci o jornalismo fiquei encantada com o poder que a profiss\u00e3o tem de ajudar pessoas, salvar vidas e levar voc\u00ea a lugares que nunca imaginou visitar. Sempre tive o sonho de cursar jornalismo na Universidade Cat\u00f3lica de Pernambuco e, durante, os quatros anos de gradua\u00e7\u00e3o, me realizei em cada aula te\u00f3rica, pr\u00e1tica, nos encontros presenciais ou at\u00e9 mesmo nos virtuais.<\/p>\n<p>O meu interesse sobre o tema, desse projeto, surgiu pela minha experi\u00eancia no digital como, social media e influencer. Sempre busquei novas formas de destacar os meus clientes e o meu trabalho no virtual, e quando encontrei o marketing digital eu me encantei e mergulhei nesse universo, conectando, a habilidade de comunica\u00e7\u00e3o e escrita que o jornalismo me concedeu, junto as ferramentas de alavancar os resultados e outras t\u00e9cnicas que o marketing digital proporciona.\u00a0\u00a0<\/p>\n<p>A gratid\u00e3o \u00e9 imensa por estar finalizando esse ciclo t\u00e3o importante na minha vida, e, claro,\u00a0 n\u00e3o posso deixar de agradecer primeiramente a Deus por me proporcionar tudo isso. Em seguida, aos meus familiares m\u00e3e, pai e irm\u00e3 que me deram for\u00e7as sempre que eu precisei para seguir em frente.<\/p>\n<p>Gratid\u00e3o \u00e0 minha professora e orientadora, Andrea Trigueiro, que me ajudou em todo o processo de ideias, planejamento, desenvolvimento e finaliza\u00e7\u00e3o do meu projeto. Agrade\u00e7o por todo o apoio que me deu e por me fazer acreditar que eu conseguiria. Serei eternamente grata por tudo que aprendi na universidade com os professores e o meu muito obrigada em especial ao professor Vlaudimir Salvador por todos os conselhos, conhecimentos e oportunidades.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Thayla Kerolyn&#8221; position=&#8221;Fundadora do Marketing Digital na pauta&#8221; image_url=&#8221;https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-27-at-11.55.37.jpeg&#8221; facebook_url=&#8221;https:\/\/www.instagram.com\/thaylakerolyn\/&#8221; twitter_url=&#8221;mailto:thaylakerolyn123@gmail.com&#8221; icon_color=&#8221;#AB336C&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;20px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; position_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Digital na pauta \u00e9 um site que te convida a mergulhar na hist\u00f3ria do jornalismo e do marketing digital para conhecer o encontro entre esses dois campos de atua\u00e7\u00e3o profissional, que ampliou as oportunidades no mercado dos jornalistas. Esse projeto \u00e9 fruto da paix\u00e3o de uma jovem jornalista pelo marketing digital que despertou a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/pages\/7"}],"collection":[{"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":53,"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":324,"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/pages\/7\/revisions\/324"}],"wp:attachment":[{"href":"https:\/\/webjornalismo.unicap.br\/marketing-digital\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}